Marketing Specialist I - Remote | Optum

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Optum Financial is one of the UnitedHealth Group five strategic pillars. We’re highly profitable and growing fast – which is a great place to be from a career standpoint. We are leading the charge on customer centricity and we’re a true innovator – we’re rapidly growing new lending products for providers and hospital systems that’s not been seen before in the market. Our aspirations are big.

We need marketers who are hungry, smart, and conscientious. Functional passion and expertise matter – we want people who know how to do “their thing” really, really well. Experience and the desire to look outside of health care is essential. We want to elevate our industry to a whole new level and that means you know what greatness looks like in your domain.

Optum Financial is passionate about giving people a career path within the business as we grow. We want to see people crush their roles, overdeliver, coach others and step into bigger opportunities over time.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

As a member of the Optum Financial marketing team, the marketing specialist is a key pillar for the growth of this business. You will need to think both creatively and analytically (yes, you need both!) on how to engage and grow B2B and B2C audiences through effective omni-channel campaigns. Channels might include email, direct mail, in-app notifications, paid top-of-funnel channels, and even in-store signage. We have millions of account holders and tens of thousands of business customers that are craving clear, compelling, and educational marketing. We are doing our part to help everyone with one of the biggest and most important decisions they make about their lives: their health.

We are looking for candidates who can bring marketing best practices that haven’t been seen in the healthcare industry. Do you thrive in creating detailed campaign briefs that push our internal partners to think outside of the box? Can you critically think about what the right metrics are, how to conduct A/B test and articulate the right marketing technology needs to take our campaigns to the next level? Do you get uncommon satisfaction out of finding the tiniest of errors and then figure out to how to make sure they never happen again? Influencing, crisp communication, restlessness and organization skills are essential to being successful in this role.

Additional detailed responsibilities:

• Execute consumer marketing projects and ad hoc requests from intake process through completion
• Maintain effective brand voice management that contributes to consumer engagement
• Manage a large volume of campaigns for several constituents across the organization
• Build collaborative partnerships with internal business clients in many functional areas
• Align and socialize collective objectives and detailed roadmaps
• Work in technology applications such as Workfront and Adobe Experience Manager (AEM)
• Participate in process improvements related to work, including partner processes

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

One year of post-high school education can be substituted/is equivalent to one year of experience.

Required Qualifications:

• 1+ years of experience in a marketing or sales enablement role
• Proficiency with MS Office: Word, Excel, Outlook, PowerPoint, and SharePoint
• Proven solid written and editing skills for a variety of media types

Preferred Qualifications:

• 1+ years of digital marketing and/or social media experience
• Experience in the financial services and/or health care industry
• Experience with software programs such as Workfront, Tableau, DOMO and Adobe Experience Manager (AEM)
• Experience in analytics and reporting marketing results that tracks to ROI
• Experience collaborating with creative teams on design development

• All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

California, Colorado, Connecticut, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The hourly range for California, Colorado, Connecticut, Nevada, New Jersey, New York, Rhode Island, or Washington residents is $27.07 to $53.08 per hour. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.