Marketing Technology Integration Lead

Job Description:

Summary:

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you wont just imagine the future-youll create it.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&Ts marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

Work Location: Dallas TX

Work Schedule: This position requires office presence of a minimum of 5 days per week and is only located in the location posted. No relocation is offered.

Job Description: Marketing Technology Integration Lead will play a critical role in guiding and managing future-focused marketing initiatives. This position emphasizes the implementation and management of advanced marketing technologies and strategies to enhance campaign effectiveness and overall marketing performance. The ideal candidate will have a strong background in leading work, optimizing processes, and leveraging new technologies to drive marketing success. Supervisor: No

Soft Skills: This individual excels in exploring new technologies to enhance marketing processes with a future-forward mindset. They effectively guide and influence colleagues, fostering collaboration without direct authority. Their communication and teamwork skills ensure seamless interactions with stakeholders. They solve complex problems with innovative ideas and maintain precision in technical tasks. Adaptable and committed to continuous learning, they stay updated with industry standards and new technologies. Strong organizational and project management skills enable them to handle multiple tasks efficiently, prioritize effectively, and meet deadlines to deliver high-quality results.

Technical Skills: This individual has some history of various marketing technology platforms like Snowflake, Unica, Oracle Responses, Adobe Campaign, and Adobe Workfront. They are proficient in managing data, ensuring its quality, and producing campaigns while analyzing data to improve marketing strategies. They excel in troubleshooting technical issues. Their experience includes functional knowledge of BIMI and RCS and optimizing SMS campaigns through testing and segmentation. They also understand AI and machine learning concepts and can apply these technologies to enhance marketing messaging.

• Continuously investigate and incorporate new marketing technologies to enhance processes with a future-forward mindset.
• Lead and influence colleagues to foster collaboration and ensure seamless interactions with stakeholders, even without direct authority.
• Utilize strong communication and teamwork skills to ensure smooth operations and alignment within the marketing team and with other departments.
• Use strong organizational and project management skills to handle multiple tasks efficiently, prioritize effectively, and meet deadlines to deliver high-quality results.
• Analyze campaign data and apply insights to improve marketing strategies, ensuring optimal performance and results.
• Understand and apply AI and machine learning concepts to enhance marketing messaging and optimize SMS campaigns through testing and segmentation.

• Bachelors degree in Marketing, Business, or related field.
• 5+ years of experience in marketing campaign management or related roles.
• Proficiency in marketing automation platforms.
• Familiarity with Generative AI tools and their application in marketing.
• Excellent communication and leadership skills.
• Ability to manage multiple projects and guide a team effectively.

Our Marketing Technology Integration Lead earn between $143,800 - $215,800 annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Ready to close the deal on a career with AT&T?

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.