Manager, Shopper Marketing

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Address: USA-MD-Hyattsville-8301 Professional Place Ste115 Store Code: PDL Brands - E-Commerce (5148493)

Who is Giant:

Born in the DMV, weve been here for over 88 years and counting. From our first store on Georgia Ave to becoming the #1 grocer in the Baltimore-Washington area, were proud of our local roots. Today we span across over 160 stores in D.C., Maryland, Virginia, and Delaware! Our vision goes beyond the aisles. Were a proud partner to community organizations with a shared goal of enriching the lives of our neighbors and being the most trusted and loved local food retailer in our community.

Overview:

Shopper Marketing programs amplify promotions across the omnichannel footprint, with the goal of reaching customers in relevant channels with offer initiatives that drive incremental sales and units. Giant Food is looking for an innovative, sales-driven strategist that will shape the future of this multi-million-dollar program that connects our brand with the biggest consumer goods partners in the industries, and ultimately with Giants market-leading base of consumers.

With a passion for marketing, sales, merchandising and e-commerce, this role will lead the strategy, execution and performance of paid vendor activation at Giant Food. This role is the primary connection between our retail brand and vendor partners in the strategy, selling and program management work surrounding a range of omnichannel merchandising assets and traditional marketing elements.

This highly visible role must partner Giant Foods commercial teams (ecommerce, merchandising, marketing, operations, and represent Giant Food as well as ADUSA on all shopper marketing cross-brand initiatives, to deliver on business and financial objectives. Success will be built on the back of excellent relationship building, analytical and planning skills.

What Youll Do:

  • Build a strategy for growing vendor-funded campaigns that drive total sales and units
  • Participate in senior-level vendor meetings to promote investment and collaboration on omnichannel programs
  • Summarize post-campaign performance to vendor partners and internal stakeholders via customized reporting
  • Contribute to the successful construction and execution of the Giant Food omnichannel commercial plan
  • Collaborate with Giant Food eCommerce, merchandising and marketing teams to align work with customer insights and deliver a seamless customer experience
  • Conduct periodic reviews to understand commercial strategy of key competitors
  • Conduct tests and pilots in support of omnichannel commercial strategy and overall customer acquisition / retention
  • Play a key role in delivering on the financial plan for each category (sales, units, margin)
  • Manage the implementation of the media monetization commercialization model including calendars, processes and utilization of new and emerging media channels
  • Define and support continuous improvement efforts for the monetization and commercial teams
  • Utilize vendor summits, industry events / speaking engagements and other public relations initiatives to drive greater awareness and adoption of retail media solutions
  • Create bundles, set pricing and manage the development of media kits, playbooks, and other sales collateral in partnership with marketing partners

What Youll Bring:

  • 3+ years experience in retail merchandising- or Consumer Product/Goods (CPG) related roles
  • Bachelors degree in a related field
  • Ecommerce experience preferred

Salary Range $99,825 - $133,100

Why Work at Giant?

At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.

Giants thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.

We proudly host Business Resource Groups (BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.

Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.

Wed love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.

Job Requisition: 430026_external_USA-MD-Hyattsville

Information :

  • Company : Giant Food
  • Position : Manager, Shopper Marketing
  • Location : Hyattsville, MD 20785
  • Country : US

How to Submit an Application:

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Post Date : 2025-04-30 | Expired Date : 2025-05-30