Director of Digital Marketing at Mountainside Fitness

Job Description:

Latest job information from Mountainside Fitness for the position of Director of Digital Marketing. If the Director of Digital Marketing vacancy in Scottsdale matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Mountainside Fitness for the position of Director of Digital Marketing below matches your qualifications.

Job DescriptionMountainside Fitness is seeking a Director of Digital Marketing to lead performance-driven growth across paid, owned, and earned digital channels. This role will own full-funnel performance, measurement and attribution, and clear storytelling of results, translating marketing data into insights that drive smarter decisions, stronger Member acquisition, and long-term value.

This is a hands-on, strategic role for a digital leader who understands the real ins and outs of paid media, analytics, and optimization, effectively translating data findings into future results, inclusive of strategic planning/rationale.

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- Optimize digital growth strategy and execution across paid search, paid social, display, video, website, app, email, SMS, and loyalty

- Lead performance marketing with accountability for key outcomes including leads, trials, joins, CAC, ROAS, LTV, and retention

- Manage and evolve attribution and measurement frameworks to ensure data accuracy and confidence in results

- Translate complex performance data into clear, compelling narratives for leadership, what’s working, what’s not, and what to do next

- Partner with creative teams to guide ad concepts, messaging, and testing based on performance insights

- Manage testing and experimentation across channels, creative, offers, and landing pages

- Oversee budgets, forecasting, pacing, and optimization decisions

- Ensure flawless execution of campaigns across all digital touchpoints

- Own the programming, scheduling, deployment and reporting of email and SMS campaigns, ensuring accurate targeting, timing and optimal performance

- Collaborate cross-functionally with Marketing, Operations, and external partners to align digital efforts with business goals

- Monitor platform changes, competitive activity, and emerging tools to identify opportunities for growth and efficiency

- Lead CRM and lifecycle strategy across email, SMS, and in-app messaging

- Build segmentation and personalization using behavioral and transactional data

- Track and optimize lifecycle KPIs including open rates, CTRs, conversions, churn, and incremental lift

Experience & Competencies

- 8+ years of experience leading performance-driven digital marketing, including analyzing metrics and owning results; multi-unit experience preferred

- Deep, hands-on expertise in paid media platforms, targeting, bidding, and optimization

- Strong understanding of attribution, analytics, and marketing measurement

- Demonstrated experience translating performance marketing results into digestible results with tangible, forward-looking, strategic and tactical planning

- Experience with Google Analytics, HubSpot, WordPress, Microsoft Excel and other marketing technology tools

- Ability to clearly communicate insights and recommendations through data storytelling

- Experience managing agencies and cross-functional partners

- Strategic mindset with a willingness to get into the weeds

- Strong written, verbal, and interpersonal communication skills

- Ability to work independently and strong self-motivationCompany Description

Mountainside Fitness is the largest locally owned health club chain in Arizona. With 21 fitness centers, over 100,000 active members, and 1,900 employees.Company Description

Mountainside Fitness is the largest locally owned health club chain in Arizona. With 21 fitness centers, over 100,000 active members, and 1,900 employees.

Job Info:

• Company: Mountainside Fitness
• Position: Director of Digital Marketing
• Work Location: Scottsdale
• Country: US

How to Submit an Application:

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