Director of Media at Rankings

Job Description:

Latest job information from Rankings for the position of Director of Media. If the Director of Media vacancy in Missouri matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Rankings for the position of Director of Media below matches your qualifications.

Description

Rankings.io is the premier performance marketing agency for elite law firms — founder-owned, eight consecutive years on the Inc. 5000, and serving 250+ law firms nationwide. Our internal media production house powers the podcasts, video series, newsletters, and long-form content behind every house brand: Rankings.io, Personal Injury Mastermind (PIM), PIMCON, LawHer, and more.

We're looking for a Director of Media who is, first and foremost, a production house operator — someone who has built and run content engines and understands how long-form media creates trust, grows audiences, and turns listeners into true believers.

You'll run a fully internal media production house with the creative latitude of a media brand and the commercial accountability of a marketing function. The content you build will be the primary vehicle through which Rankings.io maintains its authority across the legal marketing landscape — and increasingly, the foundation of how we show up in AI-driven search.

Curiosity is welcomed, innovation is expected.

What You'll Own

Content Production & Repurposing

• Own the long-form content engine: editorial calendar, pillar content strategy, and the repurposing system that turns one episode into a full suite of channel-specific assets
• Set and maintain production standards worthy of a media house: editorial rigor, consistent voice, and content PI attorneys share with colleagues
• Lead development of new shows, content lines, and formats that extend reach and deepen audience relationships

Generative Search Visibility

• Design pillar content to fan out across the specific, narrow questions our audience is asking AI tools
• Coordinate topic planning to cover the full surface area of core issues — operational, financial, and strategic pain points — not just marketing angles
• Stay current on how generative search is evolving and adjust strategy accordingly

Audience Growth

• Own systematic growth strategies across podcast, newsletter, YouTube, and cross-channel distribution
• Use audience data and engagement signals to continuously refine editorial direction

Channel Leadership

• Podcast: Personal Injury Mastermind and future shows
• Newsletter: Content direction and subscriber growth
• Magazine: Editorial development for PIM Magazine
• YouTube: Content strategy and discoverability

Attribution & Performance

• Own UTM architecture across all media channels with consistent naming conventions and clean data
• Understand media attribution inside HubSpot: multi-touch models, lifecycle influence, and contact timelines
• Build dashboards that give leadership an honest view of how media investment drives audience growth and downstream revenue

Team & Vendor Leadership

• Lead direct reports, contractors, and production vendors
• Collaborate with Brand, Events, and Demand Gen to integrate media into campaigns and the full marketing calendar
• Contribute to PIMCON programming and sponsorship strategy

Requirements

• 7+ years in senior media, content, or editorial leadership — you've owned a content program at scale
• Demonstrated experience growing B2B audiences through podcasting, newsletters, video, or editorial publishing
• A documented approach to content repurposing and atomization — you've built the system
• Active, fluent use of AI tools in a production context
• Working knowledge of marketing attribution and UTM architecture
• Comfort with HubSpot or a comparable CRM

Nice to Have

• Experience structuring or selling media sponsorships
• Background building community around media content — forums, live events, LinkedIn communities, or similar
• Familiarity with content licensing or co-production partnerships

Benefits

• Starting Salary of $120,000 (commensurate with experience)
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance

What to Expect in the Interview Process

1. Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
2. One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
3. Introductory Zoom Interview: Candidates who move forward will meet with the Hiring Manager(s) for a live Zoom interview to discuss experience, role expectations, and team fit.
4. Leadership Interview: Candidates advancing to the next stage will participate in a Zoom interview with our VP of Marketing and Chief Revenue Officer. This discussion will focus on leadership experience, strategic thinking, team development, and functional expertise.
5. Executive Interview: Finalists will meet with our CEO for a final Zoom interview to discuss leadership philosophy, organizational impact, and long-term alignment with our vision and culture.

Job Info:

• Company: Rankings
• Position: Director of Media
• Work Location: Missouri
• Country: US

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Director of Media at the office Missouri above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.

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