| Position | Senior Director, Marketing - Nashville, 37204 |
| Posted | 06 Jun 2026 |
| Expired | 06 Jul 2026 |
| Company | Universal Music Group |
| Location | Nashville | US |
| Job Type | Full Time |
Latest job information from Universal Music Group for the position of Senior Director, Marketing - Nashville, 37204. If the Senior Director, Marketing - Nashville, 37204 vacancy in Nashville matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.
Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Universal Music Group for the position of Senior Director, Marketing - Nashville, 37204 below matches your qualifications.
How You'll LEAD:
Virgin Music Group (VMG) is the worlds leading partner to independent labels and artists, delivering a
modern, global services platform across distribution, marketing, analytics, and physical commerce. With
teams in 30+ countries, VMG supports artists and entrepreneurs with flexible, data-driven solutions that
scale globally.
Virgin is looking for a Sr. Director, Marketing to be a part of the Marketing team in Nashville, TN. This
role will oversee and direct all aspects of day-to-day marketing and will partner with Virgins music
labels/managers/artists to develop marketing campaigns that strategize the best course to market for
their releases. This role will work in tandem with the various departments under the direction of the
SVP of Marketing.
How You'll CREATE:
Marketing Strategy: Work with our partners to create a strong marketing campaign that is
engaging fans, raising visibility and driving commercial results.
Project Management: Act as the marketing lead for specific projects and labels, including
developing the overall marketing plan, budget and strategy for the campaign and executing it.
Marketing Plans: When not running a campaign, the candidate will be responsible for guiding
our label partners in creating well thought out and creative plans.
Project Budgeting: Work with our label partners to create smart marketing budgets that help
deliver maximum visibility while also focusing on the highest return on investment.
Label Meetings: Be available for all label meetings to act as a sounding board and strategist.
Weekly Updates: Create weekly updates for the team highlighting growth areas and
opportunities on priority releases. Also work with label partners to ensure they are consistently
delivering concise updates.
Label/Artist Relations: Available during negotiations as it relates to marketing strategy and label
relations. This role is generally the first point of contact after a deal has been signed so that
marketing plan development and marketing strategy can begin immediately to maximize
timelines.
Digital Marketing Strategy: Work with the digital department to ensure that our partners are
creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms
and new technologies.
Community Relations: Understand, be immersed and have thorough knowledge of the music
sector with experience of promoter circuit, charts, digital and social media platforms, and
grassroots/street marketing
Data Driven Analytics: Know how to query and speak to specific data points that are
meaningful to account relations and artist/manager expectations.
Culture Driven Focus: Know of, be immersed in, and speak eloquently to the pulse/relevance of
an artist within the culture of the scene, conveying what is meaningful for account relations and
benchmarking artist/manager expectations.
Bring Your VIBE:
Strong verbal and written communication.
Experience in marketing within the independent music space.
Strong knowledge of traditional and digital marketing strategies for music consumption.
Must be tech savvy with a deep understanding of current & forthcoming technologies and
general market trends.
Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to
prioritize and multi-task.
Build and manage artist budgets to support online marketing.
Knowledge of social media best practices and how to put together a social media plan, build a
fan base, etc.
Must have strong music industry relationships and vision to work with in house and 3rd party
PR, Promo and
Ability to handle multiple projects and operate effectively in a high-volume environment.
Experience:
Experience strategizing and executing music marketing campaigns, as well as pitching proposals
for prospective clients (please be prepared to provide examples of or discuss campaigns you've
worked on).
Experience with cross-promotional marketing and branding.
Existing relationships with labels and/or brands and existing contacts at digital platforms.
Advanced level artist relations and/or third-party distribution experience.
4+years experience in music industry marketing.
Education:
Bachelors Degree or equivalent experience preferred.
After reading and understanding the criteria and minimum qualification requirements explained in the job information Senior Director, Marketing - Nashville, 37204 at the office Nashville above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.
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